business Communication | 4 S's

4 S’s An understanding of the 4 S’s  is equally important 1.     SHORTNESS.-ECONOMICS: “Brevity  is the soul of wit , “ it said . The same can be said about communication .If the message can be made brief and verbosity done away with ,then transmission and  comprehension  of message is going to be faster and more effective . Flooding messages with high-sounding words does not create an impact . Many people harbor a misconception that they can actually impress the receiver , if they carry on their  ...

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Business Communication | Seven C's

To compose effective written or oral messages, you must apply certain communication principles . These principles provide guidelines  for choice of content and style of presentation adapted to the purpose and receiver of your message . Called the “Seven  C’ S” they are completeness , conciseness , considering , concreteness , clarity ,courtesy an correctness 1.     COMPLETENESS Your business message is complete when it contains all fact the reader or listener needs for the reaction you desire . Remember that...

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