4 S’s
An
understanding of the 4 S’s is equally important
1. SHORTNESS.-ECONOMICS:
“Brevity is the soul of wit , “ it
said . The same can be said about communication .If the message can be made
brief and verbosity done away with ,then transmission and comprehension
of message is going to be faster and more effective . Flooding messages
with high-sounding words does not create an impact . Many people harbor a
misconception that they can actually impress the receiver , if they carry on
their expeditious travails . Little do
they realize how much they have lost as the receiver has spent a major chunk of
his time in trying to decipher the actual meaning of the message.
2. SIMPLICITY.- IMPRESSES:
Simplicity both in the usage of words and ideas reveals clarity in the
thinking process . It is normally a tendency that when an individual is himself
confused that he
tries to use equally confusing strategies to lead the receiver4r in a
maze. Reveal clarity in the thinking process by using simple terminology and
equally simple concepts.
3. STRENGHT.- CONVICES:
The strength of the message emanates from the credibility of the sender .
If the sender himself believes in a message that he is about to transmit ,
there is bound to be strength and conviction in whatever he tries to state .
Half-hearted statement or utterances that the sender himself does not believe
in add a touch of falsehood to the entire communication process.
4. SINCERITY.- APPEALS:
A sincere approach to an issue is clearly evident to the receiver . If
the sender is genuine ,it will be reflected in the manner in which he
communicates . Suppose there is a small element of decent involved in the
interaction or on the part of the sender . If the receiver is keen and
observant he would be able to sense the make-believe situation and business
transactions , even if going full swing , s would not materialize.
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