Channels of Communication - Internal and External Communication

Internal Communication

When communication flows from one person or part to the other within an organization it is called internal communication. It is intra-company communication. Through this type of communication manager leads, guides, directs, motivate, counsels, informs his subordinates. Internal communication has the following channels, or kinds.



Horizontal / Crosswise Communication

It is communication that flows between personnel in one department and personnel of equal, lower or superior status in other department. Voluntary channels of horizontal communication at all levels speed information and improve understanding. It facilitates subordinates to keep their superiors informed of their interdepartmental activities. If improves the quality of coordination.


Downward Communication

When communication flows from superiors to subordinates it is referred to as downward communication. In this channels instructions, guidelines, orders, advice and information are given to subordinates. Manager motivates guides, advises and informs his subordinates. Employees can have understanding of organization goals, policies and products. Boss subordinate relationship is improved. Employees get aware of the laws relating to health care, insurance, promotions, pension, training, working conditions, retirements and their services conditions, rights and obligations.


Upward Communication

When communication flows from subordinates to superiors, it is referred to as upward communication. It includes daily reports, sales reports explanations, reviews, summaries, statements and comments. By this medium lower staff keeps their superiors informed of the progress. Appeals, requests, problems difficulties are communicated. Guidance, advice and help are sought by the subordinates.

External Communication

It is intercompany communication. Well worded letters, reports and proposals improve business relations. Oral communication is also used. Disgruntled customers are satisfied. New customers are discovered. New dimensions and depths of the market are exploited. It improves goodwill, public image, safety productivity, profits and public credibility.

Posted in: Internal and External Communication,Nature Kinds of Communication