Communication is Life Blood of the Organization

Communication is life and life is communication. It starts with birth and continues till death. The very success of an organization is built upon effective communication. It establishes relationship between the superior and the subordinate, and the quality of relationship revolves around the nature of communication.

The business of an organization is run on interchange of information, plans, ideas, proposals, use of data and conducting discussions, meetings and research which are all different forms of communication.

In an organization the manager has to read, speak, write, listen, observe and supervise that all are media of communication. He uses letters, reports, proposals and memos for written communication.

Business firms must send information about their goods and services to consumers and customers. They do so by advertising, publicity, personal selling and other sales promotional techniques. Managers must know the financial position income and expenditure of their firms. They maintain journals, ledgers, trail balance, worksheets and prepare balance sheets, income statements and budgets. Accounting is an extremely important branch of communication.

Effective communication is the life blood of every organization and a key to success in our business career and our personal life.

Effective communication is vital inside the company because employees can be better motivated and more efficient by it.
Outside the company, a communication to customers, prospective customers, inquirers, suppliers and the public can have a far-reaching effect on the business and goodwill of the company.

A properly organized and arranged letter, telephone call or personal conversation can win back an angry, disgruntled and dissatisfied customer and create goodwill for the company.

In your business career, effective business communication helps you convey your ideas, lead, guide, persuade and motivate your employees. By communication skills you can solve the conflicts between the persons.

Success of the business depends on effective communication. Wars, divorces, disputes, losses and bankruptcies are the result of ineffective or miscommunication. All management problems stem from ineffective communication.

Communication is a key to management effectiveness. Oral, written, formal and informal communications go through many channels and in various directions.

Management needs to communicate policy, instructions, objectives and goals so that all employees will understand and accept them. The final test of all communication is whether it produces the desired results quickly and correctly. Communication is an idea transplant.

There is people to people communication. But also we are continually sending and receiving within ourselves. An artist communicates with himself and others as he pours his inner feelings into some tangible form. The purpose of communication is to bring about a change. It is said that no person can effectively communicate for another person.

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