To avoid frozen evaluation the following are the panaceas:
Allowing for individual difference:
In communicating, this element is essential because no two persons are identical in physique, mind and communication. One customer or employee will be certainly different from the other. You must trim the message to the requirement of an individual.
Allowing for difference in degree:
It is essential to avoid frozen evaluations it is not justified to declare a product as good or bad ignoring the middle areas of quality. Extreme comments should be avoided. Declaring as hard or soft, good or bad, black or white, light or strong is actually polarizing. You must allow for difference in degree. Dichotomy should be avoided.
Allowing for time difference:
It is essential. A bad thing or product at one time may not be bad the next time. To have genuine opinion or right decision you must allow for time difference.
