Business Problems ( Essentials of Starting Business)

What Do You Mean By Business Problems? What Do You Know About The Business Under Private and Public Ownership?

Economic Systems

What Do You Know About Capitalism? What do you know about socialism?.

Business Environment And Social Responsibilities

How A Business Can Meet Its Social Responsibilities? What Do you Mean By Social Responsibilities?.

Sole Proprietorship

Define Sole Proprietorship? Under What Circumstances The Sole Proprietorship Business Is Converted Into Partnership?.

Wholeselling And Retailing

What Are The Characteristics Of Wholesaler? Write Down The Characteristics Of Retail Trade.

Showing posts with label Comprehension of Reality. Show all posts
Showing posts with label Comprehension of Reality. Show all posts

Sunday, May 22, 2011

Business Communication - Comprehension of Reality


Reality is always changing. Everyone’s sensory perceptions are limited, and his mental filters are unique. The meanings of words are not in the words; they are reality in different ways and not alike. Lack of comprehension of reality has the following problems.


Abstracting


Abstracting refers to filtering of information received. When we abstract, we actually concentrate on some details and omit others. Abstracting creates distortion, twisting etc. in the message. If trimming in communication is essential it should be done honestly rather than at the cost of spirit of the message. When we advertise a product we only include special features of the product and omit unimportant details. Thus this type of abstracting becomes acceptable and essential. Editing and censorship are also abstracting.


Slanting


Slanting refers to judging the whole by a part. Just by going through a part of the message we cannot and should not establish an opinion of the whole or it will be erroneous. Slanting is unfair in factual reporting. It will be unwarranted to judge and form an opinion about a person on the ground of his only one activity or habit. Slanting is premature evaluation.


Inferring


It refers to drawing conclusions on the basis of assumptions. Inferring is common barrier in communication. Drawing conclusions without directly seeing, hearing, feeling, tasting, smelling or deciding without gathering facts will be unwarranted and erroneous. But inferences are necessary and desirable in scientific study and research.


Frozen evaluation


It is another drawback to effective communication. It is that stereotyped impression that ignores significant differences or changes. We must be able to perceive the difference or changes.