When information is according to our hopes, vies and attitude we tend to accept it and react favorably. On the other hand if he information is against our will, desire or attitude we tent to reject it or react negatively to it or even toward the informer. Rejecting, distorting and avoiding are three undesirable negative ways that a receiver reacts to unfavorable information.
Emotions
Emotional condition of a communicator is important when he receives or sends the message. Undesirable emotions like anger, fear, hatred and worry adversely affect any kind of information.
The close mind
The persons with close mind refuse to consider new facts. Such people have limited or incorrect knowledge. They don’t open their mind to welcome new ideas, facts.
