Business Communication - Qualities of Salesman.

Salesman

The present age is called the age of competition and challenge.  the Same stands true in all walks of life and fields of Commerce  industry, every producer and manufacturer thinks a number of times before producing/ manufacturing   the produce or product. the ultimate aim of these producers and manufacturers and the sellers is to sell the products   to the customers all consumers to gain the profit. the sellers the wholesalers and retailers all try their level to sell the goods services and products to the customers for which they have to convince the prospective buyers that the goods and services offered for sales are of the best quality, cheaper and according to public taste and faction etc. This is an art of selling which is called salesmanship.

Meaning Of Salesman

There is general saying about salesmanship that "it is the help provided to the prospective buyer to buy goods (services). It means that the seller or salesman works in the interest of the buyer buyt in fact the seller or salesman also acts in his personal interest as well ( to gain profit ). He offers the goods and services with one to one personal relationship to the prospective buyer and provides full information of the goods and services in such as artistic convincing and friendly manner that the buyer is attracted to purchase the goods.

" G Blake Says"
Salesmanship is the confidence of a buyer in the goods produced by the producer on the basis of which he becomes a permanent customer of the goods.

Qualities of Salesman

Following are the qualities of a successful salesman.

1 - Knowledge of Human Psychology :

      For a successful salesman it is necessary that he should have perfect knowledge about human psychology. Not only that, it is also necessary  that he should know, how to use it to attain his objective in respect of his job. In fact the purchases made by buyers largely depend on their psychology, tastes likes and dislikes. Therefore if the salesman can judge as to what are preferences of consumers about goods and services offered to them for sale then only he can easily make them ready to make purchases physically and psychologically.

2- Impressive Personality :

     Personality plays an important role to attract the audiences therefore a salesman possessing an attractive and impressive personality can easily impress by his appearance, style of conversation and his pleasing manners. Personality can sometimes makes the customers so much enchanted that they would readily purchase the goods and services offered to them. It is the reason why beautiful air hostesses are appointed by airlines and in many business organizations good looking well mannered and proficient in conversation girls are appointed as receptionists and telephone operators and even as sale girls in big five star hotels and restaurants. Out of all other attributes of these girls the main thing which attracts the customers and clients is their glib tongues and ever smiling seductive looks. Some people may ethically object to these qualities of sale girls and employers but none can deny their utility in sales promotion. Nowadays sales girls are selling cosmetics, fancy goods, spices and many other consumer goods door to door in big cities.

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